The promotion, a 14-day eating plan, is aimed at driving awareness of the range of nine Ryvita Crispbread variants and its Minis and Thins.
A series of advertorials will run across Woman, Woman's Own and Now magazine and online at goodtoknow.co.uk.
A Ryvita spokesperson said: ‘The partnership with IPC Media is a new approach for us and represents our decision to get to the heart of what matters to our target consumers.'
Ryvita has also updated its website, ryvita.co.uk to inspire consumers to take the challenge with new crispbread images and new summery images of brand ambassador Fern Britton.
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