The rebrand of the healthy snack food brand coincides with a major ad campaign featuring ITV's This Morning presenter, Fern Britton.
Ryvita hired design agency Williams Murray Hamm to redesign its packaging without the use of product shots, instead emphasising the ways in which Ryvita can be eaten.
The Original flavour variant will carry the line 'Wholegrain rye crispbread and a big dollop of something'. The overarching strapline is 'Simple and honest'.
In October, Ryvita launched a £2m TV campaign to support its extension into the crisps market with Limbos.
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