Ryanair keeps focus on easyJet's performance

Ryanair has extended its attack on easyJet's on-time record with a press ad introducing Zimbabwean president Robert Mugabe as its rival's new head of punctuality.

Ryanair: keeps focus on easyJet's performance
Ryanair: keeps focus on easyJet's performance

The ad in today's Guardian repeats the newspaper headline clippings featured in last week's ad, which refer to recent media coverage describing easyJet's flights from London Gatwick Airport as "less punctual than Air Zimbabwe".

Above the clippings is a picture of Mugabe, below the headline 'Here's easyJet's new head of punctuality'.

Andrew McConnell, a spokesman for easyJet, pointed to the fact the airline's punctuality improved last year. He said: "Perhaps Ryanair should get their own house in order before they criticise other people.

"You only have to look at how they dealt with the ash crisis. They're still dealing with claims, when easyJet cleared its backlog weeks ago."

Ryanair: keeps focus on easyJet's performance

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content