The show’s management team Rugby Ventures has unveiled changes to the structure of the content on day one - which has a professional game focus - with Rugby Expo set to host three new masterclass summits.
The new masterclasses will focus on stadia and ticketing, social media and marketing, and commercial and sponsorship.
Event director Jonathan Wilson said: "As we move the event forwards, we find ourselves in constant dialogue with the clubs, brands and other stakeholders involved in the sport, so we recognise the challenges and also the areas of greatest opportunity.
"The new summits allow us to combine a series of themes, creating a set of specialist events that enable more people to engage in their key areas of work with leaders in their respective industries."
The summits will run alongside main stage plenary sessions, with the conference programme forming an integral part of the first day, which is designed exclusively for those involved in the professional game including clubs, leagues, rights holders, brands, agencies and other suppliers to the sport.
Day two will switch its focus to the grass roots game, with plenary sessions and a series of workshops scheduled.
Throughout both days Rugby Expo will also host an exhibition showcasing innovative products and services.
Rugby Ventures chairman John Hockey said: "We are delighted to be able to confirm our return to Twickenham for 2013.
"The event has been well supported by the RFU and Twickenham Experience and we are already engaging with a number of key organisations. With further announcements soon to follow, Rugby Expo 2013 will undoubtedly be the biggest and best installment yet."
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