LONDON - RSPB, the wildlife conservation charity, is to use a DRTV ad to change its public image.
The ads, created by DTV Group, address misconceptions about what the RSPB does, and communicates the global role the UK charity plays in protecting wildlife and habitats.
At the end of the ads, which carry the strapline 'A million voices for nature' and are narrated by British actor Roy Marsden, viewers are asked to donate £3 a month to support the charity.
The ads will run in slots between wildlife and nature programmes on Freeview and subscription channels.
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