The campaign will hit shopping centres and consumer shows throughout March and April. It kicks off at Westfield on 8-11 March, and will make appearances at the Ideal Home Show (16 March-1 April), the Bullring Shopping Centre (5-9 April) and finishing up at Meadowhill Shopping Centre (12-15 April).
The roadshow will target women and families ages 25 to 44. Consumers will get to vote on whether they think the flavour is completely mad or a stroke of genius.
Dom Robertson, managing director of RPM, said: "We are thrilled to be launching Choccy Philly through a creatively led and interactive sampling experience that directly engages the target market. The consumer shows and shopping centres will provide the high footfall we need to introduce the product with as great an impact as possible."
Will this flavour work we wonder? To leave a comment and let us know your thoughts.
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