The pop-up store will feature brand history highlights dating back to the opening of the Davidstow Creamery in the 1950s.
Visitors to the store will also be able to taste Davidstow's extra mature cheddar, enter competitions and find out about food pairings and taste credentials.
Jennifer Hannah, group brand manager at Davidstow, said: "The branded store is a perfect platform to provide an enjoyable and memorable Davidstow experience. It aims to engage and reward our audience, bring our rich brand story to life, drive trial of our award winning cheddar and provide data capture for further CRM programs."
The experience will also include Davidstow branded tasting samples and aims to attract 28,000 visitors over the course of the three-day show.
It will form part of a wider sampling campaign that saw pop-up Davidstow sampling stands and roaming sampling at Kew Gardens, the Thames Festival and the Cheltenham Literature Festival (6-14 October).
Dom Robertson, managing director at RPM, added: "Davidstow’s 60-year history is particularly interesting and we were determined to tell it to consumers through a highly engaging experience, taking them into the ‘world of Davidstow’."
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