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Working with agency RPM, the fashion brand launched the experiential activity on Sunday (9 February) and will be visiting key New Look store locations nationwide until Tuesday 25 February.
The New Look denim bus will help visitors find their perfect pair of jeans on board with a special installation bringing to life the brand’s ‘7 Days, 7 Ways Denim Diary’ wardrobe guide.
Denim experts will demonstrate how to use New Look’s fit guide to find ideal size and style options, while fashion stylists will be on hand to discuss the hottest trends and how to wear them.
The activity also includes an iPad bar to let visitors explore New Look’s online denim hub via NL Daily, the company’s online magazine and style blog. It comprises a wash wheel and interactive flip book, as well as style inspirations.
An on-board nail bar, on-site changing rooms and a ‘selfie studio’ will also feature on the denim bus. Attendees will have the chance to win a £500 New Look gift card by capturing and sharing photos of themselves in items from the new denim collection via social media website Instagram.
Julie Ross, New Look’s denim buyer, said: "Our SS14 denim range is the most exciting yet which is why we are so excited to be launching it with this truly interactive denim activity."
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