RPA:vision's design will be rolled out across 100 of 3's stores in the UK and Ireland during the remainder of 2007. It has worked with the mobile media company for two years and created 50 stores in the UK in 2006.
Lee Atkins, associate director at RPA:vision, said: "The mobile market in the UK is a highly competitive one but as a brand, 3 stands out as a leader in its field. The design solution for the stores reflects this positioning with a unique look and a freshness that the consumer expects."
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