Royal Naval Reserve "don't do the everyday" by WCRS

March 16, 2016

A new 60-second ad for the Royal Naval Reserve tells the story of one reservist who fits her armed forces work around her civilian job.

WCRS created the spot, which hinges on Wednesdays (on which evenings many reserve units meet) as the jump-off point for a more exciting life.

Credits

Client
Royal Navy
Agency
WCRS
Creative director
Jules Chalkley
Creatives
Conrad Swanston
Alex Bingham
Agency producers
Eliot Liss
Millie Tett
Account handling
Michael McConville
Ariel Haber
Planning
Liz Baines
Media agency (planning)
MEC
Media agency (buying)
Carat
Production company
Outsider
Director
Max Fisher
Producer
Jeremy Bannister
Editor
Rebecca Luff
Tenthree
Post-production
Creative Outpost
Grade
James Bamford
The Mill)
Audio
Culum Simpson
Jungle
Music
Onelung
Cinema 90
Exposure
TV
Online

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