B&Q "You can do it when you B&Q it" by WCRS

September 26, 2018

A "can do" attitude takes centre stage in B&Q's ad to communicate the ease of doing a home project with the retailer.

The campaign also includes 10-second spots to emphasise these are achievable, bite-sized tasks. It was created by Pete Ioulianou and Ollie Agius and directed by Sam Hibbard through Somesuch. 

Credits

Brand
B&Q
Clients
Chris Graham
Jamie Hewett
Zoe Iles
Becky Dimelow
Richard Perrin
James Gayle
Agency
WCRS
Creative directors
Grant Parker
Steve Hawthorne
Creatives
Pete Ioulianou
Ollie Agius
Agency producer
Alex Honnor
Account handling
Torie Wilkinson
Camilla Eden-Davies
Katie Gould
Kya Boon-Cohen
Sham Shakil
Planning
Elisa Edmonds
Will Sharples
Agency designers
Connie Boulton
Harry Fischer
Media agency
Wavemaker
Production company
Somesuch
Director
Sam Hibbard
Producer
Emma Butterworth
Editor
Bill Smedley
Sound design
Dugal MacDiarmid
Post-production
Creative Outpost
Audio
Wave

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