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End Youth Homelessness’ annual Sleep Out event challenges people around the country to face a cold winter night and gain an insight into what homelessness might be like. Participants swap their beds for sleeping bags and cardboard mats, fundraising for homeless and disadvantaged young people in the UK. This year’s posters promoting the event depict the dichotomy of Sleep Out with a vivid-toned positive description alongside a negative shadow version. The campaign will appear on 110 sites across the UK, with media donated by Jack. It was created by David Dearlove and Richard Nott at WCRS.