The new NCOA service will be backed using full change-of-address data gleaned from 34 million consumer records, giving users greater accuracy, as well as insight into people moving house.
The improvements were made after Royal Mail consulted the data industry. The organisation worked with data professionals to create two systems – NCOA Suppress and NCOA Update.
The former replaces Royal Mail's Universal Suppression Service, which cleanses existing and suppresses old data. It includes daily and weekly updates, and is supplied using verified redirection data.
NCOA Update is a forwarding address tool that allows users to update address details on their databases with forwarding address details. In the near future, Royal Mail said it would also be able to supply users with email and mobile phone contact details, as an additional data feed.
To promote NCOA Suppress, Royal Mail is offering it free of charge for the first year to resellers and mailing agents that buy NCOA Update.
Keith Jones, Royal Mail's head of data strategy, said: "Royal Mail is intent on investing in and developing its data assets to help database managers and marketers improve targeting and reduce waste, to get the very best value from their campaign activities."
Jones added: "Using the most accurate Redirection and PAF cleansed data, NCOA Suppress and NCOA Update provide additional peace of mind for database managers, with added flexibility for a more inclusive approach to gone-away cleansing and suppression."