Royal College of Nursing social networking video attracts 50,000 views

LONDON - More than 50,000 people have watched the Royal College of Nursing's social networks video since it went live online two weeks ago.

's short video was released on July 29 to promote the college's social networking drive, which includes the launch of two feeds, one for and one for its chief executive , a blog by , and monthly podcasts on current issues in nursing.

The new services were created to enable nurses and members of the public to interact with the college.

RCN's video explains how to follow Dr Carter on Twitter and how to access his blog and the monthly podcasts.

Dr Carter said: "We are delighted with the response so far. It is important that organisations like RCN embrace new ways of interacting with nurses to ensure that we are moving with the times.

"The response so far is evidence that members welcome these new initiatives. It is vital that the voice of nursing is heard loud and clear, and that we can react with the speed our members need.

"I hope that by using Twitter, blogging and podcasts, we will be able to communicate continuously and effectively to more and more people, and to ensure that the voice of nursing is heard and understood."

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