Merlin contracted Rouge to produce the events at the castle, which is part of the Merlin Entertainments Group. Rouge will also jointly promote the event, extending the Rouge Live branch of the company into promotion for the first time.
On 13 July, Jessie J will headline the Ultimate Summer Party. The Royal Philharmonic Orchestra will take the stage on 14 July to perform classical pieces at the Great British Summer Proms concert. It will play highlights from the last night of the Proms with a guest performance from the Military Wives Choir. An aerobatic display from a WWII Spitfire will add to the military theme and the event will raise money for armed forces charity SSAFA.
Tickets for Summer Sounds were released yesterday morning and Rouge told Event 800 were sold in the first hour.
Nathan Homan, co-founder of Rouge, said: "Live music and entertainment have always been a major part of Rouge’s events and more frequently we’ve been creating successful experiences for family audiences. The chance to partner with one of the world’s leading family entertainment brands is definitely a great opportunity to strategically extend Rouge’s live portfolio and establish Warwick Castle as an amazing concert destination."
Tim Harrison-Jones, general manager at Warwick Castle, said: "[Rouge’s] approach to our brief for Warwick Castle Summer Sounds has been met with creativity, enthusiasm and inspiration."
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