In an exclusive interview with Brand Republic's Philip Smith, Rory Sutherland, the first creative to lead the IPA as President, outlines his plans for the IPA and the challenges that the advertising industry faces.
He talks about digital and creativity and how he plans to widen advertising's client base.
Typically, Rory Sutherland covers a wide range of subjects including why he doesn't share much in common with the new US President, why pharmaceutical companies can ensure people take all their medicine and how to fit digital media into your working day.
Other shows on BrandRepublic.tv, include an exclusive look at .
To add your views on the show, or say what you want to see in upcoming webchats, .
In the debut show in the series, .