LONDON - Rory Sutherland, the IPA's incoming president, has predicted a "dismal" next few months for Britain's beleaguered ad industry with many jobs being shed.
"We're seeing a human tragedy," he says in an interview with ±±¾©Èü³µpk10.
However, he predicts business could pick up in the second half of the year as clients realise that "you can't not spend for ever".
Sutherland made his comments during a video interview with ±±¾©Èü³µpk10's associate editor, John Tylee (view video above).
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