The partnership will include sampling and retail space at tennis events, meanwhile the product is to be positioned as the ‘premium serve’ at British LTA tournaments, and will be available at hospitality outlets across all LTA events.
The brand has enlisted agency Bray Leino to activate its sponsorship of the sporting events, as well as provide ongoing consultancy.
Rodda’s is also running an on-pack promotion until 27 May, to generate excitement around the upcoming tennis season. Twenty-five entrants will receive two tickets to an LTA game, £200 spending money and a cream tea experience.
Nicholas Rodda, managing director at Rodda’s, said: "Cornish clotted cream has always been synonymous with tennis and this partnership further strengthens the association.
"Rodda’s is about sharing special moments with the ones you love, and what’s better than doing that whilst watching a quintessential British sporting past-time. We are extremely proud and excited to be an official supplier to the LTA."
James Mercer, commercial director, LTA added: "We are delighted to welcome Rodda’s to the LTA family of partners. As a long-term market leader in its field it is well-placed to help us continue to drive awareness for tennis and will certainly add to the tradition and to the fun of the sport."
, a move that saw the meat-free brand sponsor a family tennis tournament where all members could play together.
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