Robinsons, which is the official soft drink provider for the tennis championship, will allow fans to send photos from their mobile phone to a giant branded display screen.
The photos will be broadcast to the crowds outside the event, and the photo which best captures the tournament's spirit will win VIP Centre Court tickets.
Robinsons teamed up with mobile marketing agency Enpocket to create the promotion.
Robinsons will also run a major above- and below-the-line advertising campaign, which features a "text 2 win" SMS promotion, in the run-up to the event.
"Wimbledon is the major event for Robinsons this summer so we're excited to give fans the opportunity to get caught up in the excitement and win tickets," Philip Patterson, senior brand manager for sponsorships and programmes at Robinsons owner Britvic, said.
David Barker, European managing director of Enpocket, said: "Photo-to-screen promotions are a new way for brands to reach out to consumers to engage with them in a rich, interactive medium."
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