Murray has been tipped by his coach as having the promise to go as far as and even further than temperamental teenage footballer Wayne Rooney.
Mark Petchey, who has only been Murray's coach for three weeks, said: "Andy may even be a bigger star than Wayne Rooney. He could be even better than Rooney because England may never win the World Cup and Andy may well win Wimbledon."
Expectation is gearing up to the level seen when Britain's last great tennis hope Tim Henman emerged, going on to build and then dash hopes with a string of semi- and quarter-final defeats at Wimbledon.
The high profile earned by Henman, now 30, led Ariel and Robinsons to sign him up to appear in a number of campaigns over the years, with his latest Ariel deal continuing until 2007. Other brands will no doubt be in touch with Murray's agent, should he progress this afternoon.
Henman and Murray are the only Britons left in the men's singles competition following Greg Rusedski's exit last night to Joachim Johansson, who won 7-6, 3-6, 6-4, 7-6.
Murray's match against 14th seed Radek Stepanek is the third scheduled to be held on Court One today.
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