The campaign will involve door drops and sampling, along with on-pack promotion through Britvic's below-the-line agency, Cordiant-owned 141 Communications. This will accompany print advertising, through HHCL, to tie in with the re-release of Robinsons' special summer flavour, Tropical Fruits.
Samples of Robinsons will be delivered to 1m households around the country, in conjunction with advertising in leading women's magazines.
The on-pack promotion will encourage customers to collect three bottle caps and send off for a Brita water filter jug at half its retail price.
The promotion builds on the "Makes water more interesting" line that accompanied last year's TV advertising campaign for Robinsons.
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