Robert Armstrong named European expert at EuroContactPool IDMF quiz

LONDON - Database marketing consultant Robert Armstrong was the only person to get all six questions correct in EuroContactPool's Euro Quiz at the International Direct Marketing Fair.

Armstrong, who has worked on projects for Monarch Airlines and B&Q, knew that Romania was a candidate country for the European Union and that Denmark is Europe's highest taxed country when 53% and 68% of marketers got the question wrong.

Marketers were better at the sports questions, with 54% answering correctly that AC Milan's Andrily Shevchenko was European footballer of the year for 2004.

Armstrong said: "It's surprising how little we know about Europe. I don't know whether it's the language barrier or because we're 'Little Englanders'. Whatever the reason, we shouldn't take that attitude because Europe is a big market and the UK is the launchpad into Europe for American business."

The quiz was organised by pan-European database company EuroContactPool, which holds 12.9m individuals across 10 countries.

Hakan Axelsson, sales director at EuroContactPool, said: "We're delighted that Robert has such a great grasp of European culture, politics and business, and hope that every UK company takes advantage of the huge marketing and business opportunities that Europe offers".

If you have an opinion on this or any other issue raised on Brand Republic join the debate in the .

Topics