Emap Consumer Media appointed BMP DBB to handle the multimillion-pound launch of gossip-centred women's weekly Closer. The magazine is a spin-off from the Heat stable, designed to capitalise on the public's appetite for celebrity gossip.
Revenues have been bolstered by strong performances from Emap's magazine titles including Heat, Angling Times and Kerrang!, which have all seen year-on-year growth in circulation. Consumer magazine advertising revenues have grown by 2% for the year.
However, radio airtime sales and business-to-business recruitment advertising have both fallen over past six months. Radio ad revenue was down by 7%, while B2B display ad revenue was down by 8% and recruitment down by 3%. Emap says that the B2B display advertising market remains tough, while there are very few signs that national radio airtime sales will recover.
In the trading statement, Emap said: "Over the next two months, the board expects its consumer magazine portfolio in the UK to continue to perform well, both in terms of advertising and copy sales, bolstered by the launch of Closer into the fast-paced weekly women's market."
Shares in Emap were trading up by 5.5p, or 0.84%, when the market opened this morning at 651.5p.
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