Revenues down at JCDecaux but UK market holds up

PARIS - French outdoor advertising company JCDecaux saw revenues fall 2.7% in the third quarter as it was hit by weak billboard sales, although the UK market performed well.

The company reported revenues of €347.8m (£239.07m) for the quarter ending September 30. Billboard revenues were down by 7% to $97.3m, with JCDecaux reporting difficult conditions across most of Europe, although as well as the UK, Ireland, Spain and Italy also performed well.

Revenues at the transport division, which includes airports, were down by 2.9% to €68m, although JCDecaux said that airport advertising continued to improve in most markets. In Hong Kong, business improved as the impact of SARS subsided.

Street furniture revenues were flat for the quarter, although JCDecaux said that the division performed well in the UK, US, Australia and Asia, with double-digit organic growth.

Jean-Francois Decaux, chairman and co-chief executive officer, said: "As expected, trading conditions remained challenging. However, our third quarter revenues highlight a strengthening in our street furniture business, as certain European markets, including Germany, began to show signs of recovery."

He added: "In the other divisions, weak billboard sales over the summer were partly offset by the ongoing recovery in transport advertising."

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