Return of The Apprentice attracts seven million viewers

Lord Sugar was fired up last night as BBC One ratings-winner 'The Apprentice' returned to our screens, with 6.9 million viewers tuning in to see sales director Dan Harris depart the show.

Lord Sugar: The Apprentice attracted 6.9 million viewers to BBC One
Lord Sugar: The Apprentice attracted 6.9 million viewers to BBC One
Sugar's return trounced ITV1's ‘Midsomer Murders’, which, in its time slot from 9pm to 10pm, averaged 5.7 million viewers, or a 23.2% share of the TV-watching audience, with 159,000 watching on high-definition, according to unofficial overnights.

However, 'The Apprentice' opener for series six fell in popularity compared to the previous year, which had seen the fifth series kick-off with 8.1 million viewers. However, it was up on the 6.7 million who watched the first programme of the fourth series.
 
Harris’ team Synergy had been charged with making its own brand of sausages and then selling them, ending with a frantic dash around doorsteps trying to sell to members of the public.

The women's team Apollo, headed by Leicester Cleaning Company owner Joanna Riley, opted to produce a higher quality product and won the task by just £15.

Also competing with ‘The Apprentice’ for domination of the 9pm slot was Kevin McCloud’s 'Grand Designs' on Channel 4, which captured 2.4 million viewers and a 9.4% share, with an additional 261,000 viewers watching on time-shift channel C4+1.

Channel 5's 'NCIS' drew just under a million in the same 9pm slot, with 930,000 viewers and a 3.4% share of the audience.

Of the terrestrial channels, BBC Two captured the smallest audience in the 9pm slot, with 'Secret Iraq', with just 869,000 viewers and a 3.4% share, also between 9pm and 10pm.
 
Elsewhere in the terrestrial schedule at 8pm, BBC One's school-based drama ‘Waterloo Road’ attracted 4.19 million or a 17.7% of the total audience, with 150,000 tuning in on high definition.

On BBC Two, 2.85 million or 12.1% tuned in to see Ipswich chef Ben Taylor’s emotional departure from 'Masterchef: The Professionals', with a further 18,000 seeing the whole spectacle in HD.

On Channel 4, consumer programme ‘What Goes In Your Basket?' netted 1.61 million or a 6.8% audience share and a further 205,000 or 0.8% share on time-shifted C4+1.

On Channel 5 at 8pm, 'Cowboy Builders' pulled in1.69 million viewers, a 7.2% audience share.
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