Sugar's digital signage company, Amscreen, has been appointed exclusive digital signage partner by the famous children's hospital for the next five years.
The deal will see Amscreen's signage units installed throughout the hospital in high-traffic areas such as waiting rooms, corridors, coffee shops and restaurants.
The screens will provide information for patients and visitors and promote the Friends scheme for supporters of the hospital.
The screens will also enable authorised staff to independently create and publish relevant information within their own areas.
Amscreen will also be running third party ads across the network, which will include national ad campaigns relevant to the environment, promotion of health products that can be purchased over the counter and other engaging content for patients and visitors.
Siadatan, Amscreen's business development manager, said: "Our digital signage screens are allowing hospitals and doctor's surgeries across the country to communicate with patients and keep them informed on a range of important health issues."
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