A campaign will break next week communicating that the frequency and scope of mental illness is greater than commonly thought. It aims to encourage greater understanding and discussion about related issues.
Inbox has developed a rich-media digital marketing campaign targeting three groups: those who have signed direct debit mandates for Rethink through face-to-face promotion; third-party lists of charitable givers known to sympathise with mental health issues; and third-party lists of charitable givers known to support human rights issues.
Each audience will receive a tailored email configured to appeal to their status, for instance, cold prospects or new donors. Once each individual has read their tailored email and clicked on to a specific landing page they will be directed to the to donate.
Rethink's director of public affairs Paul Farmer said: "We hope the campaign will help us to solve the three biggest mental health problems: prejudice, ignorance and fear."
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