Stephen Kimber, Emmi's UK head of marketing, gave the account to the Bath-based agency without a pitch. It will handle strategy, planning and production with activity focused on 2007.
It is already working on a pre-Christmas direct mail campaign to reward the company's UK existing customer base with money-off vouchers for themselves and friends. The vouchers for friends are designed to capture their names and addresses.
According to Emmi, which launched the product in the UK in July 2005, Minicol looks and tastes like cheddar cheese and eating 65g a day in conjunction with a balanced diet "is proven to reduce cholesterol levels".
Kimber said: "We have invested significantly in both extensive market research and by building a marketing database and are excited at the ongoing possibilities for using a data-driven approach to further enhance our consumers' brand experience."
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