Most read: Resistance to this purple duck is futile
"An unsuspecting British public are about to fall in love with a purple duck." Thus spake Nick Bell, Fallon’s executive creative director.
He's referring to Fallon's latest, a launch campaign for Cadbury Puddles, which features a purple stuffed duck called Duckie. We particularly enjoyed the gentle reference to Titanic's, "I'm the king of the world!" Watch at your own risk. No-one is immune to this duck's charms.
Millennial tension: Whole Foods gets it wrong
Whole Foods hit the headlines in the US last week after it announced a chain of stores to attract the mysterious millennial generation. But this segmentation is a mistake, argues Katie Martell, CMO and co-founder of US start-up Cintell.
Whole Foods missed an opportunity to position the new stores in a highly relevant way, instead opting to go the general, irrelevant, and potentially offensive route to a generation of 75.3m consumers who so greatly value their individuality.
Katie Martell
Martell's article contains the phrase "stale buzzword soup", and if that doesn't make you want to read we don't know what will.
The eyes have it: New mobile payment tech
There we were thinking we were all that because we had our payment bracelet. Then alerted us to this article about a Japanese phone which can be unlocked with your eyes. The same iris recognition software can be used to pay for things.
It's only available in Japan, and is unlikely to make it over here. Perhaps because we remember all too well.
Long read: Selling bullsh*t
With the finale of Mad Men, the public's attention has turned to the ad industry.
One of the myriad articles that this pop culture moment spawned, and one that caught our eye, was this . It's probably one of the few times the public will care to read about life in a modern ad agency, so what's interesting is how the campaign around Toyato's Mirai is presented.
It's worth a read, if only so you're prepared if your American friends ask if we all take our clothes off during client calls.
Watch: Channel 4's Persona Synthetics store explained
It was one hell of a stunt. To promote a new drama, .
It caught the imagination and was reportedly the most searched for topic on Google after the initial ad was run. Marketing went behind the scenes to look at the technology which underpinned everything.
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Compiled by Jonathan Shannon
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