Most read: PHD wins SC Johnson's global media buying account
And what an account! It's worth $600 million. Writing for 北京赛车pk10 US, that the decision comes five months after the consumer packaged goods company shifted its media planning business to PHD from WPP’s Maxus.
The media-buying account had previously been split between the two agencies, with Maxus taking the lead and PHD handling digital.
And since we're in a good mood because it's Friday and the sun is shining, here are the next two most read stories: and .
Free money: Opera Mediaworks puts $1m where its mouth is
Is mobile video advertising going to work? Yes, reckons mobile ad platform Opera Mediaworks (obviously), if (and we're putting words in their mouth here) we all stopped trying to shoehorn videos designed for other mediums on to mobile. Or, to put it in the words of Ben Dimond, OM's director of strategy (EMEA) who was speaking at the IAB Mobile Engage, Tactfully put, Ben.
To help them get it right, OM has put up a cool mill for a Short Form Video Fund for EMEA advertisers. The idea is that selected brands and agencies from different verticals will work with OM's creative teams and use $10,000 of the fund to create 15 second videos and $40,000 to buy the media.
The results of this great experiment will inform a research study on short form video. We could be snarky and say that's one expensive white paper, but we won't. Discussions are underway, if you want a piece of the action, email shortform@opera.com.
We want this: Ordering pizza with an emoji
US pizza chain Domino's , and this week it gave people the ability to .
Marketing's Ben Bold reports that regular Domino’s customers will not even have to type in their pizza choice once they have entered their "easy pizza" preference on their Domino’s Pizza Profile, which is linked to their Twitter account. Plus, a Domino's spokesman speaking to hinted that it may hit the UK soon.
Digital Shoreditch: Learn something
The first week of Digital Shoreditch is done and dusted, save for the party at Shoreditch Town Hall. So what have we learned? :
It felt to me that start-up culture has perhaps grown up a bit, not as in becoming "the man" but as in realising that tech is also business, whether you are large or small, and that now problems are more easily solved through partnerships.
Adrian Gans
But if you want to learn more, we heartily recommend , where they're posting talks. Here are five to whet your appetite.
- (Cats don't matter?! How very dare they!)
Rising Talent: The bigwigs of the future
Sound the new feature klaxon! Every two weeks we'll be featuring new talent entering and moving around the marketing and advertising industry. Perhaps you are talent spotting and want to know who's making waves and deserves buttering up. Perhaps you want to know the competition so you can crush them. Either way, is for you.
Think you, or someone you know, should be featured? Drop samantha.edwards@haymarket.com a line. But without further ado, check out .
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Compiled by Jonathan Shannon
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