Most read: KitKat partners with YouTube to mark 80 years
, as part of Nestlé’s ‘Celebrate the Breakers Break’ campaign.
As reported by 北京赛车pk10’s Gurjit Degun, the KitKat logo will be replaced with "YouTube break" on more than 600,000 packs, while 400 limited-edition bars will feature one of 72 different types of breaks on the front including "me time break" and "sporty break".
Another element to the campaign by J Walter Thompson will involve Google encouraging users to search for "KitKat YouTube my break" through the voice activation on their Android phone to find trending videos. By doing this search, people will be sent to a KitKat video, followed by a from around the globe.
Microsoft: Are you a ninja, a pragmatist or ambidextrous?
for advertisers on the evolution of attention in a digital age.
The , conducted by brand consultancy Sparkler who surveyed 2,000 UK consumers, highlights how 86% of participants ‘multi-screen’ when watching TV, playing computer games or browsing the internet.
As part of the report, Microsoft has coined three types of personality – ninja, pragmatist and ambidextrous – depending on how consumers deal with multiple media devices, which have been summarised on this handy . Here’s the link to .
Gaming genes: Mobile gaming with Cancer Research
Leslie Harris, Cancer Research’s product lead on citizen science, revealed at Digital Shoreditch today that .
UK gamers have had the opportunity to play on three games, including , which allows users to spot real cancer cells in magnified samples of real tumour tissue donated by former patients. Through this game alone Cancer Research was able to get through one million classifications in six months.
(above video), which lets players unravel real cancer data through a space game, achieved the same level of classifications in three months, while took two weeks to hit the same goal as gamers completed mini puzzle games.
Done deal: Verizon buys AOL for $4.4bn
US telecoms giant in a deal expected to be worth $4.4bn (£2.8bn).
The terms of the deal mean that Verizon will pay $50 per share for AOL, owner of The Huffington Post and TechCrunch. It was also revealed that the company, which also produces digital video content and operates programmatic ad platforms, would continue to be led by chairman and chief executive Tim Armstrong once the deal has gone through.
Verizon said the acquisition would drive its video strategy and help to develop its Internet of Things proposition, while chairman and chief executive Lowell McAdam added:
At Verizon, we’ve been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, which taps into the market shift to digital content and advertising. AOL’s advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
Lowell McAdam, chairman and chief executive of Verizon
Roundup: Digital Shoreditch 2015
As the first two days of the London tech festival get underway we’ve spotted a few resources and snippets of info for you to snack on.
William Hill innovation chief to get more millennials interested in the sport.
SapientNitro’s experience design director Daniel Harvey shared his wise words of wisdom:
"Only douchebags call themselves storytellers" ’s
— SapientNitro (@sapientnitro)
Foolproof’s strategy director looking at organisational behaviours.
With wearable tech being one of the hot topics at Digital Shoreditch, we’re sure this Beecham Research infographic is bound to catch the eye of many on Twitter this evening:
Love this infographic
— BeKalerFH (@BeKalerFH)
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