The office is opening on February 1 and will offer up Research Now's panel of 800,000 respondents across Europe and Australia, as well as providing advice on conducting online fieldwork.
In addition, Research Now has recruited a panel of 118,000 German consumers in its Meinungsstudie panel to develop German business in response to local client needs.
The group has appointed Ears & Eyes Markt and Trendforschung researcher Oliver Wolfel as client development manager and Research Now's Thomas Lapperger is joining as client development manager.
Sandra Bilz, responsible for building the group's Meinungsstudie panel, is joining as client service manager advising clients on their sample needs and study feasibility.
The German office will be overseen by Andrew Cooper, managing director of Research Now in London.
Cooper said: "We are delighted to be launching our business in Germany with the opening of an office in Hamburg. It will provide German clients with local access to our research panels in Germany, across Europe and also in Australia.
"The move also strengthens our reputation as the leading online fieldwork and panel business in Europe."
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