The exhibition, 13 years in the making, had been subject to a possible legal threat from the London 2012 organiser amid fears that the use of 2012 contravened laws put in place to protect Olympic sponsors.
However, in a letter sent to Great Exhibition founder Julie Benson yesterday, Locog’s senior brand lawyer officially withdrew its opposition.
"Based on our conversation, I’m pleased to confirm that Locog has no intention of taking any further steps," said the letter from Locog brand protection senior lawyer Farisha Constable.
"For clarification… references to the year 2012 do not in themselves create an association with the 2012 Games."
Locog earlier told Event that it is not taking a draconian approach to usage of the term '2012' and that it would only object if there was a clear, unauthorised commercial objection, and only object officially after discussing things with the organisation in question first.
The Great Exhibition 2012 organisers said they were delighted with the result and plan to push forward with arrangements for next year.
"I have always believed that ordinary people can do extraordinary things. This has always been the very ethos behind The Great Exhibition 2012, allowing us to celebrate everything and everyone that makes Britain Great," said Benson.
"Locog allowing us to continue with the event as planned serves to prove this sentiment."
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