Central London was turned into a giant Scalextric track for a stunt that featured a man and a woman racing two Renault Zoe electric cars, using remote controls from inside a helicopter hovering above the city.
The film of the stunt will be seeded online as Renault seeks to raise awareness of electric cars after an Accenture study found only 32% of people have enough knowledge about electric vehicles to consider them for a new purchase.
Brand: Renault
Client: Matt Lamprell, digital brand communications manager, at Renault UK
Agencies: Scorch London and Manning Gottlieb OMD
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