LONDON - United Kingdom Athletics (UKA) and Red Bull have extended their multi-year partnership, making Red Bull the 'official energy drink to UKA'.
The £400,000 deal, which follows the existing four-year partnership, will run from 2009 through to 2013.
UKA chief executive Niels de Vos said. `There is a natural synergy between our elite athletes and Red Bull and the extension of the long term collaboration reflects this.'
The brand will provide product for all UKA competitions. Red Bull will also have a strong in-field presence at all UKA televised events and retain exclusivity in the warm-up and in-field areas of stadia.
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