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Reckitt is promoting its Vanish brand with a new "Clothes live longer with Vanish" positioning and campaign.

A TV and online film created by Havas London, directed by Sam Bennetts and produced by Geoff Stickler at Unit9, pushes the household cleaning product's sustainability credentials.

The ad highlights that many people wear their clothes as few as 10 times before throwing them away – which could be prevented if they used Vanish.

Media was handled by Zenith.