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L'Oréal, RB and Essity have launched the second phase of their "Shop responsibly" campaign, with support from Kellogg and Nomad Foods.

Alongside regular ads from the brands involved, Publicis Groupe UK has created idents encouraging viewers to "Stay home, stay safe" and "Only buy what you need". The campaign took over ad breaks across ITV and Channel 4 on Friday, and will appear on Sky One, Channel 5 and Sky Atlantic.

The work was created by Kerry Roper and Ben White, with media handled by Zenith and Starcom.

Publicis Groupe UK's "Shop responsibly campaign" first launched at the beginning of this month, and has gained support from Kellogg and Nomad Foods.