Jerome Lemaire
Reckitt Benckiser UK
Marketing director
Lemaire controls an array of brands at one of the UK’s biggest advertisers, making his job challenging. Highlights this year include campaigns for dishwasher-detergent brand Finish that broke from tried-and-tested formats. An avid social-media consumer, he says: "I like to know what is going on across the social platforms because it feeds into our understanding of how we reach out to consumers."