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Using email and a microsite, ‘Get out more' aims to demonstrate the breadth of features within the magazine and engage the audience with stories of how normal people have benefited from reading the magazine.

It features videos of six readers who share their remarkable range of interests and knowledge which they gained through reading the magazine, posing the question  ‘what will you get out of yours?'

Targeted at younger consumers, Reader's Digest hopes to broaden the appeal of the magazine and expand the readership beyond its traditional market.

Reader's Digest publishes 50 editions across the globe in 21 different languages.