Promoting Lutwyche Bespoke, is home to the film, which was created and directed by Roderick Fenske, a creative director at St Luke's.
In the film, a tall man in a pin-striped suit, whose head is always out of shot, manages to get away with all kinds of outlandish behaviour in an office once people see his suit.
It opens with a man about to eat a sandwich, when a hand reaches over his shoulder and takes it from him. The sandwich is given back, but with a bite missing, while the person whose sandwich has been violated simply looks up and smiles cheerfully.
The film then cuts to a woman at a photocopier. As she bends over, the man in the suit grabs her bottom but instead of shouting out in disgust, she smiles at him.
In the final scene, a man is giving a presentation when the pin-striped suit wearer lights a cigar and blows smoke in his face. He then starts to massage the shoulders of a woman, who looks momentarily disturbed until she sees the suit. In the final shot of the film, the pin-striped suit-wearing man is seen having sex with the woman on a desk in the office.
Tony Lutwyche, founder of the eponymous , said that he'd had the idea to do a viral campaign and approached St Luke's Fenske, who came up with the creative. It was produced through Salt Film.
He said that the campaign had started off with a few friends spreading the film, but within a week had already escalated to 35,000 people. "At the moment, the film has been created as a one-off," Lutwyche said. "But it's been so successful that it might turn into something else."
Lutwyche said that they were currently trying to clear the ad for television broadcast with the BACC.
Lutwyche works with a group of expert tailors, with a studio in Soho and a scooter service, visiting customers across London. He counts the restaurateur Gordon Ramsey, GQ editor Dylan Jones and the 'Daniel Deronda' actor Hugh Dancy among his clients.
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