The agency has appointed a digital creative team from ad agency Rainey Kelly Campbell Roalfe/Y&R, award-winning writers and art directors Richard Glendenning and Simon Parkin.
Glendenning has held creative roles at Tequila\ and Chemistry while both have worked as a team at ad agencies McCann Erickson, Leo Burnett and Abbot Mead Vickers.
The pair will work on Proximity's P&G account, with the title ‘brand guardians'.
Albert Seleznyov, former associate creative director at Digitas, joins Proximity as head of interactive design. Before Digitas, Seleznyov was senior art director at Modem Media.
The new joiners bring the agency's total creative headcount to 39.
"Although our total number of creatives has gone down slightly, the amount of senior creatives we employ has grown," said Mike Dodds, CEO of Proximity London. "We're upweighting our digital talent as part of that mix, and Albert, Simon and Richard are a great addition"
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