Rachel's currently works with Billington Cartmell, which works with the brand with a ‘media neutral approach' on advertising, sponsorship, direct, digital, on-pack and experiential campaigns. Billington Cartmell will be included in the review.
The review is being led by marketing director Steve Clarke, who is looking for integrated agency to work across the brand's yogurt and dessert ranges starting in 2010. PR is also being reviewed.
Celebrating its 25th anniversary this year, Rachel's Organics introduced a new flavour of yogurt, Mango, Pineapple and Passion Fruit, to mark the occasion following a consumer vote.
The brand became the first headline sponsor of the Hampton Court Palace Flower Show last year and sponsored it again last month, featuring its own garden at the event.
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