The new work focuses on highlighting the real-time emotions movie goers feel when they have seen their favourite film.
The integrated campaign breaks nationally today. Press spots were shot by multi-award winning German photographer Olaf Becker. His brief was to make the work visually strong and iconic, not reportage to reflect the station character.
The work was written and art directed by Trevor Robinson and Becky Hamilton at Quiet Storm.
Trevor Robinson, creative director and founder at Quiet Storm, said: "The movies 24 campaign provides a great opportunity to let the viewing public know what it really is, but also what it isn't.
"Some of the films on Movies 24 are so powerful that they leave you emotionally drained. This led to the concept and strapline 'Movies 24: Movies that move you', and lets people know exactly what they're getting."
Quiet Storm was appointed to handle the Movies 24 creative account without a pitch in February.
The channel is owned by Sparrowhawk Entertainment, which launched the entertainment channel last summer with a £1m campaign that sought to bring some of the red carpet glamour into the audience's lives. It was created by ebb&flow.
The channel is available on both Sky and Virgin Media and averages 4m viewers a month.