Held in the Carnaby area of London and hosted by retail estate investment trust Shaftesbury PLC, approximately 50 experiences will be on offer to visitors at the event, including whisky tasting, shoe shining, table football and a Formula One simulator.
Menswear retailer Gant Rugger will be hosting an indoor garden party with drinks served by staff from cocktail bar White Lyan. Levi’s and Puma will also be hosting a complimentary bar and DJ set, while fashion label Other has booked ABBA tribute band GABBA to perform in-store.
Other experiential events taking place include a shoe-painting artist at footwear brand Superga and a photography workshop at cult camera brand Lomography’s space. London venue Cirque le Soir will also be hosting a special pop-up themed around a vintage circus.
GQ’s fashion team will be hosting a series of masterclasses, trend talks, fashion guides and expert advice at a pop-up shop at 15 Carnaby Street. Stores will also be offering discounts for shoppers between 5pm and 9pm.
Sartorial shoppers on the night will be picked out by style scouts, with the ‘best-dressed’ awarded a goodie bag worth £100.
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