The office will be located in New York and headed by John Saez, who has previously held roles at online market research companies SSI and Toluna.
Bob Chua, CEO of Pulse Group, said: "The growing demand from our North American clients have been extremely promising. We believe that it is imperative to have a team on the ground to work directly with them."
Pulse Group already has offices in Amsterdam and Kuala Lumpur, with headquarters in Sydney, Australia. The new office will officially begin work next month.
In March last year, Media network MindShare linked with Pulse Group to launch a pan-Asian online research panel called mPulse.
Bob Chua, CEO of Pulse Group, said: "The growing demand from our North American clients have been extremely promising. We believe that it is imperative to have a team on the ground to work directly with them."
Pulse Group already has offices in Amsterdam and Kuala Lumpur, with headquarters in Sydney, Australia. The new office will officially begin work next month.
In March last year, Media network MindShare linked with Pulse Group to launch a pan-Asian online research panel called mPulse.