Publicis profits up slightly in first half

PARIS - Publicis Groupe, the French advertising business, has posted half-year results showing a sharp rise in revenues to €1.1bn (£682.1m) up 67% on last time. Profits were up by 3.8% to €54m (£33.5m).

Maurice Levy, CEO of Publicis, said the business had been restructured to take "better account of less buoyant conditions on world advertising". The group has shed 870 jobs across its operations - mainly in the US - over the last six months.



Levy admitted that the general downturn in the advertising market, along with Tuesday's terrorist attacks in the US, would make for an uncertain market.



But the group has predicted that it can realise a revenue margin of 14% for 2001 - only slightly down on last year's figure of 15%.



Publicis is listed on the New York Stock Exchange, which has remained closed since Tuesday. Before the NYSE was closed, its share price was falling, hitting a 52-week low, closing at $21.10 (£14.33) on 10 September.



The group owns the advertising agencies Publicis, Saatchi & Saatchi and Fallon Worldwide, as well as media-buying house Optimedia. Optimedia is set to be put under a new parent company, in a deal that will also include Zenith Media, which it co-owns with Cordiant Communications.




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