LONDON - Publicis Groupe has created a collaborative marketing unit for manufacturers called Collaborative Marketing Worldwide, and former Saatchi & Saatchi executive Mel Korn has been named CEO.
Korn was previously chief executive of the group's Saatchi & Saatchi Collaborative Marketing Unit. It is understood that Margaret Somers, Saatchi & Saatchi's executive vice-president and general manager, will assume Korn's responsibilities.
The new unit will create consumer-driven programmes for manufacturing clients using the retail store as a medium, the group said.
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