The activation, which is being delivered by agency Public Worldwide on behalf of Warner Bros, will tour a number of festivals in the UK and Ireland having already visited Latitude (17-20 July) in Suffolk.
The activation marks 20 years since the TV programme started, and consists of a fully-branded converted shipping container designed to replicate the opening sequence of the show.
Through social media, participants can share pictures of themselves on the sofa with the dedicated hashtag #Friends20th.
Ian Irving, strategy director at Public, said: "We kickstarted the tour with a hugely successful weekend at Latitude Festival. It was situated outside the Film & Music tent, and the response was truly astounding with an incredible and sometimes surprising reaction from all ages including young children.
"Thousands of photos were taken and shared each day so we are expecting a huge amount of social amplification through the official hashtag."
He added that the agency is embarking on an incredible journey with Warner Bros: "We will be delivering multiple campaigns from now into 2015 for the client and it’s a joy to be part of such a momentous celebration of the iconic Friends celebrations.
"The client and team have been very diligent in its choice of locations and events to ensure that we are hitting the broad demographic of Friends fans as well as introducing the programme to new adopters."
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