The pop-up launched on 4 July and will remain in the location for six months. The temporary outlet has been created and delivered by Public.
The pop-up is part of the brand’s 'Paul Makes You Happy' campaign, which will see the brand performing random acts of kindness at the pop-up, from July 10 for three weeks.
Paul’s Boutique’s founder Paul Slade will be spontaneously selecting customers in Westfield with gifts in the name of making them happy. These gifts will include bags, gig tickets, beauty treatments and flowers.
Ian Irving, group strategy director at Public, said: "The team found this an interesting journey, digging deep into the brand’s DNA and truly understanding the next phase of the Paul’s Boutique evolution. It's not often that you get the level of creative freedom afforded us by the team at Paul’s Boutique.
"So immersed were the team that our final pitch itself became a fully immersive experience that brought our creative and technical concepts to life, which I am sure went some way to giving us the edge over the other agencies pitching. The brand is making brave steps in its evolution and we are thrilled to be a part of those plans."
Maria Slade, Paul’s Boutique’s marketing manager, added: "We chose to work with Public over other great creative agencies because they immersed themselves in our brand strategy, interrogated the brief, listened and understood. They didn’t take the obvious path and presented us with great creative solutions that interpreted the brand DNA and positioning perfectly.
"It obviously really helped that they are able to design and build the project under one roof, as that takes a lot of the stress away from the client."
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