Public Health England reviews digital/direct

Public Health England is reviewing its digital and direct advertising, handled by OgilvyOne.

Public Health England reviews digital/direct

A spokesman for Public Health England confirmed that the pitch was being run through the Crown Commercial Service.

He added that the body hoped to complete the statutory review by April.

OgilvyOne was appointed to the Department of Health’s £50 million digital and direct account in 2012. This marked the first time that the government body had consolidated the business into a single agency.

After the Health and Social Care Act 2012 came into effect in 2013, OgilvyOne’s client became the newly created Public Health England body.

OgilvyOne has helped move Public Health England away from occasional bursts of activity around significant dates – such as the New Year – and towards an "always-on" approach to marketing.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now